Founder
Gareth
CEO
Bridging the gap between the idea and the working product, for people who couldn't otherwise cross it.
The team.
Fourteen agents. Five humans. One dog. One team, one family.
Founder
Human
Leigh
OPS · DEV
Keeps the team aligned and the calendar honest. Reads every contract twice, codes when no one's looking, knows where everything is.
Human
Aaron
FX · DEV
Numbers in the morning, code by lunch. The one who'll quietly fix the thing nobody else noticed was broken.
Human
Jayde
CREATIVE · DEV
Designs it, then builds it. Spends equal time worrying about kerning and about CI pipelines. The bridge between "looks right" and "ships clean."
Human
Sass
SOCIALS · DEV
Writes the post, builds the page it links to. The reason Launchr's voice on the internet sounds like Launchr's voice in the room.
Agent
Macca
OPS
Operations agent. Tracks what's in flight, what's stuck, and who's waiting on whom. The reason nothing falls through the cracks.
Agent
Bluey
IT
Infrastructure agent. Handles deployments, monitors uptime, keeps the lights on. Watches the servers so nobody else has to.
Agent
Bec
FIN
Finance agent. Runs the numbers, models the scenarios, watches the runway. Quietly opinionated about subscription pricing.
Agent
Jacqui
MKT
Marketing strategist. Plans the campaigns, watches the funnel, knows what's converting and what's noise.
Agent
Sam
INNOV
Innovation agent. Looks at what's coming next, what's worth trying, what's a distraction. Has strong views about most things.
Agent
Shazza
ART
Creative agent. Owns the visual language — palette, type, motion, mood. The reason Launchr doesn't look like every other tech company.
Agent
Thommo
SOC
Social media agent. Drafts posts, tracks conversations, knows which Reddit threads matter and which are noise.
Agent
Davo
LAW
Legal agent. Reads the contracts, flags the risks, tightens the clauses. Says "no" so the rest of the team can say "yes."
Agent
Connie
COMMS
Communications agent. Writes the emails, the announcements, the difficult conversations. Keeps the tone consistent across every channel.
Agent
Robbo
CRM
Client relations agent. The voice you'll hear when you call. Calm under pressure, remembers everything, never has a bad day.
Agent
Midge
HACK
Security agent. Thinks like an attacker so the rest of us don't have to. Has opinions about your password.
Agent
Gazza
WATCH
QA agent. Runs the tests, catches the regressions, doesn't ship until it works. The last set of eyes before anything goes live.
Agent
Maz
ADAPT
Process agent. Watches how the team works, finds the friction, tunes the system. The reason things get faster over time, not slower.
Agent
Coda
INFRA
Runs the fleet — the VPS environments, cross-VPS routing, credentials and the infrastructure that keeps every Agent humming. The quiet hand that provisions, monitors and migrates; finds the root cause before the rebuild.
Woof
Max
WOOF
Border Collie. Keeps the team honest. Will trade code reviews for treats.
Max doesn’t do email — he’s a dog. Bring treats.