Privacy Policy — Launchr.bot

Effective Date: August 21, 2026
Last Updated: August 23, 2026

Launchr Pty Ltd (ABN 46 696 518 206), trading as Launchr.bot, is an Australian software development company registered in Queensland. This Privacy Policy explains how we collect, use, hold, disclose, and protect your personal information.

We take your privacy seriously. This policy is written in plain English because you should understand exactly what we do with your data — no jargon, no small print tricks.


Plain Language Summary

Here's the short version:


1. Who We Are

Launchr Pty Ltd
ABN 46 696 518 206
Queensland, Australia
Email: legal@launchr.bot
Phone: +61 7 4800 4040

We're a software development company that builds custom applications, fixes existing software, manages live apps, and builds websites for small business owners.


2. What Personal Information We Collect and Why

2.1 Information You Give Us Directly

When you use Launchr.bot, we ask you for information to:

Specifically, we collect:

InformationWhy We Collect It
Name and contact details (email, phone number)To set up your account, contact you about your project, and send invoices.
Business name and descriptionTo understand what you're building and scope your project properly.
Business addressFor invoicing and to comply with Australian law.
Website or portfolio links (if you provide them)To understand your existing business and user base.
Payment information (your Stripe account details)So you can accept payments from your own customers — we process this through Stripe only, we don't store it.
Project brief and scopeTo quote your build and deliver what you've asked for.
Communications (emails, messages, calls)To manage your project, answer questions, and keep records.

2.2 Information We Collect Automatically

When you use the Launchr platform (the website, app builder, or any Launchr tool), we collect information about how you use it.

Specifically, we collect:

InformationWhy We Collect It
Login activityTo secure your account and prevent unauthorised access.
Pages you visit and features you useTo understand what's working, fix problems, and improve the platform.
Time spent in the appTo measure performance and identify bugs.
Errors and crashesSo we can fix them quickly.
Device and browser information (device type, operating system, browser type)To make sure Launchr works on your devices and troubleshoot problems.
IP addressTo deliver the service securely and detect suspicious activity.
Analytics dataTo understand how people use Launchr and make it better.

2.3 Information You Create or Upload

If you use Launchr to build a product, you may upload or create:

InformationWhy We Hold It
Project files, code, mockups, design assetsTo build and deliver your product.
Configuration data and API keys (if you provide them)To integrate your app with third-party services you've chosen.
Credentials for third-party servicesTo facilitate integrations you've requested.

Important: We hold all of this as your client data. You own it completely. We're just storing it securely while we work on your project and, if you're on a RUN management plan, while we look after your app for you.

2.4 Information From Third Parties

We may receive information about you from:

SourceInformation We Receive
Stripe (payment processor)Transaction records and invoicing data — not payment card details.
Other service providersError reports, analytics, or communication logs when you use integrated tools.
Publicly available informationYour business name, website, or public LinkedIn profile if you share it.

3. What We DON'T Collect, Hold, or Process

3.1 Payment Card Details — Absolutely Not

This is important: we do not, and never will, collect or hold your customers' payment card details.

Here's how it works:

Why? Because we're not a payment processor. We're a software development company. Payment processing is complex, regulated, and requires special compliance. We stay in our lane and let Stripe (a specialist) handle theirs.

If you want to accept payments from your customers, you set up your own Stripe account. We help you integrate it into your app, but we never touch the payment data. See Section 6 for more on how Stripe works with us.

3.2 Other Data We Don't Collect


We collect and use your personal information for these reasons:

4.1 To Deliver Our Service to You

We need your personal information to:

Legal basis: We have a contract with you, and we need this information to perform our obligations under it.

4.2 To Comply with Australian Law

We collect and hold information as required by:

Legal basis: It's required by law.

4.3 To Keep You Safe

We use your information to:

Legal basis: It's in our legitimate business interest (and yours) to keep your account secure and our platform safe.

4.4 To Improve Launchr

We analyse how people use Launchr to:

Legal basis: It's in our legitimate business interest to make Launchr better.

4.5 To Communicate With You

We send you:

Legal basis: We have a contract with you, or we have your permission (for marketing). You can opt out of marketing anytime by replying "unsubscribe" to any email.


5. How We Use Your Information — The Detail

5.1 Running Your Project

When you hire us to build, fix, or manage something:

Who sees this? Only Launchr team members working on your project.

5.2 Hosting and Managing Your App

If we build an app for you or you're on a RUN management plan:

Who sees this? Only Launchr team members managing your app.

5.3 Billing and Invoicing

Who sees this? Launchr's finance team and your nominated email address.

5.4 Analytics and Improvement

Who sees this? Only Launchr team members. We don't share individual analytics with anyone else.

5.5 Security and Fraud Prevention

Who sees this? Only Launchr's security and operations team, and only when there's a genuine risk or complaint.

Who sees this? Only Launchr's leadership and legal team, and only when required by law or a legitimate legal process.


6. Stripe and Payment Processing — How It Works

6.1 What Stripe Does

Stripe is a payment processor used by millions of businesses worldwide. When your customers pay you:

  1. Your customer enters their card details into Stripe's payment form (hosted on Stripe's secure servers, not ours).
  2. Stripe processes the payment, encrypts the card details, and verifies the transaction.
  3. The money goes directly to your Stripe account.
  4. You can see the transaction in your Stripe dashboard.

6.2 What Launchr Does NOT Do

6.3 What Launchr DOES Do

6.4 Why This Matters

Because Launchr is not a payment processor:

6.5 Stripe's Privacy and Security

Stripe is a PCI DSS Level 1 compliant payment processor. For details on how Stripe handles your data, see Stripe's Privacy Policy.


7. Who We Share Your Information With

7.1 Our Team

Only Launchr team members who need to see your information to do their job have access. This includes:

7.2 Service Providers (Data Processors)

We use trusted third-party companies to help us deliver Launchr. We have written data-processing agreements with all of them requiring them to:

Our key service providers are:

ServicePurposePrivacy & Security
CloudflareCloud hosting, compute, databases, and object storage for the Launchr platform and the apps we operateCloudflare Privacy Policy. Encryption in transit and at rest on a global network.
StripePayment processing and invoicingStripe Privacy Policy. PCI DSS Level 1. We don't pass card details to Stripe — your customers do.
ResendSending transactional email (invoices, notifications, account and booking email)Resend Privacy Policy. Email is encrypted in transit. We don't share customer lists with any email provider.
AnthropicAI processing — our Agents run largely on Anthropic's Claude modelsAnthropic Privacy Policy. API inputs and outputs are not used to train their models.
OpenAIAI processing — some agent operations use OpenAI modelsOpenAI Privacy Policy. API inputs and outputs are not used to train their models.
Cloudflare Web AnalyticsUnderstanding how people use launchr.botPrivacy-first analytics: no cookies, no cross-site tracking, no individual profiles.

We may disclose your information if:

We will notify you if we're required to disclose your information unless the law says we can't.

7.4 What We Never Do


8. How Long We Keep Your Information

8.1 Active Project or Service

While you're a customer (or while your project is underway), we hold your personal information for as long as necessary to deliver the service.

8.2 After You Leave

Once your project is complete or you stop using Launchr:

InformationHow Long We Keep ItWhy
Account information and contact details7 yearsTo comply with Australian tax law and to respond to disputes.
Project files and code7 years (or longer if you ask us to)So you can request a copy, and to defend ourselves if there's a dispute.
Invoices and payment records7 yearsAustralian tax law requires it.
Support tickets and communications2 yearsTo handle follow-up requests and disputes.
Analytics data (anonymised)2 yearsTo improve Launchr.
Server logs and error logs90 daysTo troubleshoot issues and detect security threats.
Backup copies of your dataUp to 30 days after deletionSo we can recover your information if you ask within 30 days.

8.3 You Can Ask Us to Delete Sooner

You have the right to ask us to delete your personal information anytime. We'll delete it within 30 days, unless:


9. How We Protect Your Information

9.1 Security Standards

We use industry-standard protections:

ProtectionHow It Works
Encryption in transitYour data is encrypted (TLS 1.2 or higher) when it travels between your device and our servers.
Encryption at restData stored on our servers is encrypted using AES-256 or equivalent.
Secure serversWe host data on Cloudflare's global network, which provides physical security, access controls, and continuous monitoring.
Access controlsOnly authorised Launchr staff can access your data. We use role-based access (developers see only what they're building, support staff see only support tickets).
Restricted administrative accessAdministrative access to systems that handle customer data is limited to authorised staff and protected with strong authentication.
Firewalls and intrusion detectionWe monitor for unauthorised access attempts.
Regular security updatesWe patch software vulnerabilities promptly.

9.2 What We Don't Do

9.3 Data Breaches

If there's a security breach affecting your personal information:


10. Your Privacy Rights Under Australian Law

You have rights over your personal information. The Australian Privacy Act 1988 (Cth) gives you these rights:

10.1 Right to Access

You can ask us what personal information we hold about you.

To ask for access:

We'll provide your information within 30 days. If it's complex, we may ask for more time (we'll tell you why). The information is free unless it's a large request (in which case we'll quote a reasonable cost before we start).

10.2 Right to Correct

You can ask us to fix information that's wrong or outdated.

If you notice we've got your details wrong (your name, business address, phone number), tell us and we'll fix it. Just email legal@launchr.bot or update it in your account settings.

We'll correct it promptly. If you disagree with us about whether information is accurate, you can ask us to note your disagreement on your file.

10.3 Right to Complain

If you're not happy with how we've handled your data, you can complain.

  1. Email us first: legal@launchr.bot. Tell us what's wrong, and we'll try to fix it within 30 days.
  2. If we don't sort it, or you're not happy with our response, you can complain to the Australian Information Commissioner:

Office of the Australian Information Commissioner (OAIC)
Phone: 1300 363 992
Email: enquiries@oaic.gov.au
Website: www.oaic.gov.au

There's no charge for making a complaint.

10.4 Right to Ask Us to Stop Using Your Data for Certain Purposes

Under the Privacy Act, you can ask us to stop using your information for:

We'll stop within a reasonable time.

Note: You can't ask us to stop using your data for core purposes like delivering your project or complying with the law. But you can opt out of marketing.

10.5 Australian Privacy Principles (APPs)

Your personal information is protected by 13 Australian Privacy Principles (APPs) in the Privacy Act. Here's how we comply with each:

APPWhat It SaysHow We Comply
APP 1Open and transparent management of personal informationThis Privacy Policy tells you what we collect and why, and we keep it current.
APP 2Anonymity and pseudonymityWhere it's practical — like browsing launchr.bot — you can deal with us without identifying yourself.
APP 3Collection of solicited personal informationWe only ask you for information we need to deliver the service. We don't ask for sensitive data unless necessary.
APP 4Dealing with unsolicited personal informationIf we receive personal information we didn't ask for and don't need, we destroy or de-identify it where lawful.
APP 5Notification of the collection of personal informationWe tell you (in this policy and on our forms) what we collect, why, and who sees it.
APP 6Use or disclosure of personal informationWe use your information only for purposes you'd reasonably expect and that we've told you about. We don't use it for any other purpose without your consent.
APP 7Direct marketingWe ask for your permission before sending marketing emails. You can opt out anytime.
APP 8Cross-border disclosure of personal informationSome of our service providers are overseas (see section 11). We take reasonable steps to ensure they protect your information to Australian standards.
APP 9Adoption, use, or disclosure of government related identifiersWe don't use government identifiers like Tax File Numbers or driver's licence numbers for anything other than what we're required to by law.
APP 10Quality of personal informationWe take reasonable steps to make sure your information is accurate, up-to-date, complete, and relevant. You can ask us to correct it.
APP 11Security of personal informationWe use industry-standard security (encryption, access controls, firewalls, regular security updates), and we destroy or de-identify information we no longer need. If there's a breach, we'll tell you.
APP 12Access to personal informationYou can ask us what information we hold about you. We'll respond within 30 days.
APP 13Correction of personal informationYou can ask us to correct anything that's wrong or out of date, and we'll fix it promptly.

11. Overseas Disclosure and Cross-Border Data Transfers

11.1 Where Your Data Is Stored

Your personal information is stored on Cloudflare's global network. Cloudflare is a US-headquartered provider with data centres worldwide, so data is stored and processed across multiple countries rather than in a single region.

11.2 Service Providers in Other Countries

Some of our service providers operate from outside Australia:

Service ProviderLocationData Transfer
CloudflareUnited States (global network)Hosting, compute, and storage across Cloudflare's worldwide data centres.
StripeUnited StatesPayment data (not card details) is processed by Stripe's US-based systems. Stripe is contractually required to protect Australian data.
ResendUnited StatesTransactional email and delivery logs.
AnthropicUnited StatesAI processing during builds and agent operations. API data is not used for model training.
OpenAIUnited StatesAI processing during some agent operations. API data is not used for model training.

By using Launchr, you consent to your personal information being transferred to and processed by these overseas service providers. We have contractual safeguards in place (Data Processing Agreements) requiring them to protect your data to Australian Privacy Act standards.

11.4 GDPR Compliance (If You're in the EU)

If you're in the European Union or European Economic Area (EEA):

Launchr is not a "processor" under GDPR. You are the data controller (because you own your project data). We're a "processor" only in the limited sense that we store and manage your data on your behalf.

Our data processing practices:

For GDPR-specific questions, contact us at legal@launchr.bot.


12. Changes to This Privacy Policy

We may update this Privacy Policy if:

How we'll tell you:

The "Last Updated" date at the top tells you when we last changed it. If we make a material change, we'll ask for your consent (where required by law).


13. Contact Us About Privacy

13.1 Questions or Concerns

If you have questions about this Privacy Policy, how we use your information, or your privacy rights:

Email: legal@launchr.bot
Phone: +61 7 4800 4040
Mailing Address:
Launchr Pty Ltd
ABN 46 696 518 206
Queensland, Australia

We'll respond to privacy enquiries within 30 days.

13.2 Complaints

If you're not happy with how we've handled your personal information:

Step 1: Email us at legal@launchr.bot with:

We'll respond within 30 days.

Step 2: If we don't fix it, or you're not satisfied, you can complain to the Australian Information Commissioner:

Office of the Australian Information Commissioner (OAIC)
Phone: 1300 363 992 (free call within Australia)
Email: enquiries@oaic.gov.au
Online complaint form: www.oaic.gov.au/privacy-complaints-management

There's no charge for complaining to the OAIC.


14. Your Privacy Rights — A Quick Reference

RightHow to Exercise ItOur Timeframe
Access your dataEmail legal@launchr.bot and ask what information we hold about you30 days
Correct your dataEmail legal@launchr.bot or update your account settingsPromptly (within 30 days)
Delete your dataEmail legal@launchr.bot and ask us to delete your personal information30 days (unless we're required to keep it by law)
Opt out of marketingReply "unsubscribe" to any email, or email legal@launchr.botWithin 5 days
Ask what service providers see your dataEmail legal@launchr.bot30 days
ComplainEmail legal@launchr.bot first; if not satisfied, contact the OAIC30 days (our response)

15. Important Notes and Disclaimers

15.1 Children's Privacy

Launchr is not intended for children under 13. We don't knowingly collect personal information from children. If we discover we've collected information from a child, we'll delete it as soon as we become aware.

If you're under 13, please ask your parent or guardian before using Launchr.

This Privacy Policy applies only to Launchr.bot. If you follow links to other websites (including Stripe, Cloudflare, or other service providers), their privacy policies apply, not ours. We're not responsible for how third parties handle your data — check their privacy policies.

15.3 Security Limitations

While we use industry-standard security, no system is 100% secure. If you have concerns about the security of your information on Launchr, contact us immediately at legal@launchr.bot.

15.4 What This Policy Doesn't Cover

This Privacy Policy is about Launchr.bot's handling of your personal information. It doesn't cover:

Important: If you're using Launchr to build an app for your customers, you are responsible for having your own privacy policy and for complying with privacy laws that apply to your app. We help you understand data protection, but you're the data controller for your customers' data.

15.5 Your Sole Remedy

If Launchr mishandles your personal information in a way that's not a breach of Australian law, your sole remedy is to ask us to fix it or delete the information. You agree that you won't pursue legal action against Launchr for privacy issues that don't breach the Privacy Act 1988 (Cth).

However: This clause does not exclude or limit any of your rights under Australian Consumer Law or any other law that cannot be excluded.

This Privacy Policy has been drafted to comply with the Australian Privacy Act 1988 (Cth), the 13 Australian Privacy Principles, and relevant state laws. It is not legal advice. While we've taken care to ensure accuracy, you may wish to have this policy reviewed by a qualified Australian legal practitioner to confirm it meets the specific requirements of your jurisdiction and business model.

Launchr Pty Ltd is not a law firm and does not provide legal services. For a referral to a qualified privacy or commercial law practitioner, contact:


16. Acknowledgement and Acceptance

By using Launchr.bot, you acknowledge that:

  1. You have read and understood this Privacy Policy.
  2. You consent to Launchr collecting and using your personal information as described in this policy.
  3. You understand that some information will be stored with third-party service providers (like Stripe and Cloudflare) in order to deliver the service.
  4. You understand your rights under the Australian Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles.
  5. You agree to contact us if you have questions or concerns before seeking to resolve them elsewhere.

If you don't agree with this Privacy Policy, you should not use Launchr.bot. If you stop agreeing at any point, please contact us to discuss your concerns or to request deletion of your account.


17. Glossary — Plain English Definitions

TermWhat It Means
Personal InformationAny information about you that could identify you (name, email, phone, IP address, etc.) or information linked to that identifier.
ProcessingCollecting, storing, using, sharing, or deleting personal information.
Data ControllerThe person or organisation that decides how and why personal information is used (that's you for your customer data).
Data ProcessorThe person or organisation that stores or processes personal information on behalf of the controller (that's us, and our service providers, for your data).
Sensitive InformationInformation about your race, religion, political views, union membership, sexual orientation, criminal record, or health. Australian privacy law treats this extra carefully.
BreachWhen personal information is accidentally or maliciously accessed, stolen, or disclosed without permission.
Anonymised DataInformation that's been stripped of all identifying details so it can't be linked to any individual.
Aggregated DataInformation combined from many people so it doesn't identify anyone (e.g., "70% of users prefer the Basic tier").
EncryptionScrambling information so only someone with the right key can read it.
TLS/HTTPSThe standard encryption used to protect data traveling between your device and our servers.
MetadataInformation about information (e.g., when an email was sent, not what it said).
Opt-inYou agree to something (e.g., you agree to receive marketing emails).
Opt-outYou ask to stop something (e.g., you ask to stop receiving marketing emails).
API KeyA secret code that allows one system to authenticate with another. Treat it like a password.

18. Summary — Privacy in Three Sentences

  1. We collect personal information you give us and information about how you use Launchr, and we use it to deliver our service, comply with the law, and improve the platform.
  2. We never collect, hold, or process your customers' payment card details — that's Stripe's job, and you're in control of your own Stripe account.
  3. You have privacy rights (access, correction, deletion, complaint) under Australian law, and we protect your data with encryption, access controls, and secure servers — but if you're not happy, you can contact us or the Australian Information Commissioner.

Effective Date: August 21, 2026
Last Updated: August 23, 2026

Launchr Pty Ltd
ABN 46 696 518 206
legal@launchr.bot
+61 7 4800 4040