01
Pitch
Stress-test your idea.
Tell us about your idea in plain English. The Board reviews it from every angle — viability, market, technical, legal, financial. You receive an honest verdict within 48 hours.
Free · honest verdictStep 1 of 5
The Pitch
A weekend market seller submits their idea to the Board. No code. No jargon. Just the problem they want solved.
🛍️
Market Day
An app for people who sell at weekend markets — crafts, baked goods, candles, soaps, jewellery. Track what you're bringing, see what sold, know your profit, and figure out what to make more of next week.
Founder says: "I sell handmade candles at three different markets. Every week I'm scrambling with spreadsheets, forgetting what I brought, and I never know my actual profit until I count cash at midnight. I want an easy-to-use app where I can add my stock in for each market. I print QR codes at home and stick them on each candle — I scan that with my phone when I make a sale. I want the app to adjust my stock automatically when I scan. At the end of the day I want a summary of what sold and my actual profit — minus overheads like market stall fees, travel, packaging, all of it. Can this be done? I don't know anything about making an app."
Step 2 of 5
The Board Has Questions
Before the Board commits resources, Connie gathers the details that matter.
Connie [COMMS]"Love the clarity — you've described exactly what you need. Quick question: how many markets are you doing per month, and what's your rough revenue?"
Connie [COMMS]"You mentioned printing QR codes and scanning with your phone — that's smart. What are you using to take payment? Square? A bank terminal?"
Connie [COMMS]"Do you have a colour palette or branding in mind, or would you like our art department to take the reins? Nothing gets finalised without your approval — we'll generate a layout for you to sign off on."
Connie [COMMS]"Last one — do you think other market sellers would pay for this? Is this just you, or is there a bigger audience?"
Step 3 of 5
Configuring the Build
Macca [OPS] translates the founder's vision into a build specification.
App Name
Market Day
Colour Palette
Warm amber + cream + dark chocolate
Design Direction
Matched to founder's existing candle label branding — Shazza [ART] to generate layout for founder approval
Target User
Weekend market sellers — crafts, food, handmade goods
Core Features
Product inventory with QR code scanning
Per-market stock loading (add what you're bringing)
Scan-to-sell — scan QR, stock adjusts instantly
End-of-day summary — what sold, what's left
True profit calc (minus stall fees, travel, packaging)
Square integration for payment data sync
Revenue Model
Free tier (1 market) + Premium US$6.99/mo (unlimited markets, analytics, export)
Step 4 of 5
The Board Deliberates
Each specialist reviews the idea independently — then they compare notes.
Bec
Finance
"US$6.99/mo for premium is well-priced for this market. Market sellers spend US$35–US$130/week on supplies — a US$7 tool that increases their profit visibility is an easy yes. Breakeven at 800 premium subscribers."
Jacqui
Marketing
"The founder already has access to thousands of potential users through Facebook groups. Word-of-mouth in market seller communities is incredibly strong — this could grow organically with minimal ad spend."
Maz
Adaptation
"The feature set is focused and achievable. The 'quick sales logger' is the killer feature — tapping to log sales while serving customers is exactly the workflow this needs. Ship that first."
Midge
Security
"Low risk profile — no sensitive personal data beyond standard account info. Main concern is offline reliability. Markets often have poor mobile reception. The app must work without internet and sync later."
Davo
Legal
"Most market sellers are sole traders who cross their local sales-tax registration threshold without realising it (in Australia, that's the A$75K GST line). This app is already tracking revenue and expenses — it's one step away from being a tax-ready bookkeeping tool. That's a massive value-add the founder hasn't thought of yet."
Gazza
Oversight
"Clear problem. Defined audience. Realistic pricing. The founder IS the target user — that's the strongest signal a product will succeed. Recommend: BUILD with four upgrades."
Hacker's EdgeMidge [HACK]
The thing nobody else spotted
Your founder is currently paying Etsy 6.5% + 4% payment processing on every online order between markets. On US$2,300/mo in online sales, that's US$240/mo in platform fees — gone.
The closest competitor app is StallTracker at US$22/mo — and it's a generic inventory tool built for retail shops, not market sellers. No offline mode. No weather. No social posting. No profit tracking per-market.
Midge's recommendation: Build a simple "Buy Again" link feature. Let sellers text repeat customers a direct payment link — bypassing Etsy entirely. At even 30% of online orders going direct, that saves each seller:
US$72+/mo in platform fees
That alone pays for 11 months of Market Day Premium. The app sells itself.
Board Upgrade SuggestionsWeather-Smart Stock Suggestions
Pull weather data for each market location. Sunny days sell more candles and soaps. Rainy days boost hot food and hand warmers. Suggest what to bring based on the forecast.
Added by Maz [ADAPT]
One-Tap Social Posts
Auto-generate an Instagram/Facebook post from product photos with market location and "Find me at [Market Name] this Saturday!" — ready to share in one tap.
Added by Thommo [SOC]
Smart QR — Reorder Built Into the Label
You're already printing QR codes on your candles. We embed a customer reorder link into that same code. When someone finishes a candle at home, they scan the label and land on a page to buy another one directly from you — no Etsy, no middleman. Your product packaging becomes a sales channel.
Added by Robbo [CRM] + Midge [HACK]
Tax Time in One Tap
You're already logging revenue, stall fees, travel and packaging costs per market. We turn that into a quarterly BAS summary and end-of-year tax report — sorted by category, ready for your accountant or to lodge yourself. No more shoebox of receipts. One tap to export.
Added by Bec [FIN] + Davo [LAW]
Revenue Projections & KPIs0
Year 1 Users
US$0
Month 12 MRR
0%
Free→Paid Rate
0
Breakeven (months)
| Milestone | Users | Premium | MRR |
|---|---|---|---|
| Month 3 | 380 | 45 | US$300 |
| Month 6 | 1,200 | 180 | US$1,200 |
| Month 9 | 2,800 | 420 | US$2,800 |
| Month 12 | 5,000 | 800 | US$5,300 |
Macca's Escalation Summary
Operations Lead
- CLEARRevenue model validated — US$6.99/mo premium aligns with market seller spending patterns
- CLEARTechnical feasibility confirmed — all core features buildable within 6-week timeline
- CLEARLegal review passed — no regulated data, standard terms sufficient
- NOTEDOffline mode required — Midge flagged poor reception at markets, adding local-first architecture
- NOTEDFour Board upgrades approved for inclusion — weather, social, smart QR and tax reporting add significant retention and stickiness
Board Viability Score
0/100
Excellent founder-market fit. Clear revenue path. Low technical risk. Board upgrades add strong retention and growth mechanics.
✓ RECOMMENDED TO BUILD
Step 5 of 5
Your App, Ready to Build
Shazza [ART] and the team produce a working preview — including the Board's upgrades.
This Saturday — Eumundi Markets
🌤️ 27°C Sunny — Great candle weather. Suggest bringing 20% extra stock.
Pack List (12 items)
🕯️
In StockVanilla Bean Candle
🕯️
LowEucalyptus Soy
🧴
In StockLemongrass Wax Melts
Last market
US$560 profit
32 sales · Vanilla Bean was #1 seller
From spreadsheet chaos to this.
The founder described a problem. The Board designed the solution — and made it better than they imagined.
Pitch Your Idea — Free →
No tech skills needed. Describe your idea in plain English. The Board handles everything.